Anyone who is involved (as we are) in the rapid and effective transformation of companies will find the distinction between organisational restructuring and social organisational development somewhat artificial. What both change processes should have in common is a focus on results (output). However, a single-minded focus on results without a clear focus on action is not very promising.

That is why we focus equally (i.e. in an integrated manner) on enhancing organisational performance and on developing an organisation-wide performance culture. We make a distinction here between structural value orientation and cultural value orientation. Because without a clearly defined real-world value framework, clearly defined value enhancement potential will not be fully utilised and the effects will only be short-lived.

To achieve this, we have developed a methodology with a consistent focus on developing and cultivating ASSETS and SKILLS that deliver results.

When we talk about ASSETS we generally mean corporate or financial assets, while SKILLS refer to employee capabilities. If we take an integrated view, these form part of a company’s portfolio of economic goods, knowledge and expertise. A key factor for successful transformation is thus the best possible interplay between the material infrastructure, expertise that offers competitive advantage (e.g. in the form of patents), and application skills. The example of the “digital ecosystem” might offer a good illustration of our approach to integration. This must be designed so that internal processes, core technologies, sales channels and cyber security are understood and connected in an integrated manner. Differentiating between digital assets and digital skills is common, but also very theoretical. It's the interplay that matters!

As already discussed, that is why we concentrate on the “hard” infrastructure as well as on smart application expertise, corporate assets and corporate skills. In our example, this means modern digital equipment, but a corresponding digital mindset is equally important!

The focus is on people: both as employees/managers and as users/customers. Here we place an equal emphasis on smooth processes and social learning, for example with the help of our TTT-role concept.

We would be happy discuss with you in person the ways in which we could identify, develop and thus improve your company's assets and skills. Please feel free to contact us.