The difference between restructuring and strategy consultancy is twofold: firstly the willingness to change, and secondly an understanding of the need for change.

This may sound provocative, but it is not meant to be. What is meant here is the tension between the pressure to take action and ensuring adequate foresight. We endeavour to take account of this vital interplay on every project. The name NEXT was chosen for our strategy development area of expertise with the intention of emphasising precisely this.

What's next? has a dual meaning. The need to set priorities that work in the short term. But also an anticipation of future developments and challenges, which should be reflected by adapting the business model. In this respect, when it comes to improvements in earnings and sustainable marketability, the most obvious issues should be addressed immediately followed by short and medium-term objectives. Sustainability is key. Just as the term "next” can mean both short term and further into the future, sustainability can refer to both environmental and economic measures, or at least it does under our VALUE-INTEGRATION-Ansatz approach. So sustainability in this sense is understood and developed in two ways, structurally and culturally.

Means that our transformation strategies focus on measures that are driven both by efficiency and effectiveness. The former must be implemented, the latter must be internalised. The former rely on understanding that the planned measures that have been set out are correct and sensible; the latter rely on the motivation to learn new things because this serves to improve quality of life and protects our livelihood. Not to mention the vital additional factor that this can be a source of revenue!

So our understanding of corporate strategy is that it provides a roadmap into the future, which is grounded in extensive research and contains a clearly formulated destination, intermediate stopping points and arrival times, and which can be implemented independently as quickly as possible with the help of existing trained specialist personnel, or staff undergoing subsequent training, and using resources that are appropriate for the relevant corporate context. Interested? Let's talk about it.